Janelle Jones

Introduction

Janelle Jones, a dynamic entrepreneur with multiple online ventures, required a long-term virtual assistant with expertise in social media management and online marketing. The goal was to manage and grow her online presence across various platforms while handling a wide range of administrative and marketing tasks without the need for extensive training.

Objectives

• Increase Social Media Presence: Grow the follower base and engagement on Instagram, TikTok, YouTube, and other platforms.
• Content Creation: Develop compelling content, including IG Reels, TikTok videos, podcasts, and graphics.
• Platform Setup and Management: Establish and maintain Kajabi, Teachable, Kartra, and other digital platforms.
• Customer Support: Provide timely and effective customer service, handling inquiries and resolving issues.
• Project Management: Oversee various marketing projects, ensuring timely completion and alignment with business goals.

Key Responsibilities

1. Social Media Management:
   • Content Creation: Designed and posted engaging content, including IG Reels, TikTok videos, and static posts, to attract and retain followers.
   • Follower Growth: Implemented strategies to increase followers on TikTok, Instagram, and LinkedIn organically.
   • Platform Management: Managed Janelle’s social media accounts, ensuring consistent posting and engagement with her audience.
2. Podcast and Video Management:
   • Podcast Production: Handled the creation, editing, and management of podcast episodes, including guest pitching and content repurposing.
   • YouTube Channel: Managed the YouTube channel, including video editing, thumbnail creation, and content uploading.
3. Online Course and Webinar Setup:
   • Platform Setup: Set up online courses, membership sites, and webinars using Kajabi, Teachable, and other platforms.
   • Webinar Support: Provided technical and logistical support for webinars, ensuring smooth execution and participant engagement.
4. Customer Support & Administration:
   • Client Management: Responded to client inquiries, managed payment issues, and provided support for membership access.
   • Contract Management: Managed electronic contracts using DocuSign and Eversign, ensuring all documentation was in order.
5. Digital Marketing & SEO:
   • Email Marketing: Created and managed email campaigns, newsletters, and lead magnets to engage and convert leads.
   • SEO Research: Conducted SEO research to optimize content and improve search engine rankings.
6. Project & Task Management:
   • Workflow Automation: Created Zapiers and other integrations to automate processes and increase efficiency.
   • SOP Development: Developed Standard Operating Procedures (SOPs) to streamline business operations.
7. Creative and Graphic Design:
   • Graphic Design: Used Canva to create visually appealing graphics for social media, worksheets, and eBooks.
   • Content Repurposing: Repurposed blog posts, podcasts, and other content across multiple platforms to maximize reach.

Communication and Accessibility

Maintaining consistent communication with Janelle was crucial to ensuring that all tasks were completed according to her vision and business needs. Regular updates were provided on Slack, along with detailed reports on progress, challenges, and outcomes.

Results and Impact

• Significant Follower Growth: Achieved notable increases in followers and engagement across Janelle’s social media platforms.
• Streamlined Operations: By setting up automation and SOPs, the administrative workload was reduced, allowing Janelle to focus more on strategic growth.
• Enhanced Online Presence: Janelle’s brand was effectively promoted across various platforms, resulting in higher visibility and better audience interaction.

Conclusion

Working with Janelle Jones was an enriching experience that allowed me to leverage my skills in social media management, digital marketing, and virtual assistance to support a vibrant and growing business. The project showcased my ability to manage a wide array of tasks efficiently and effectively, making it a key highlight in my professional portfolio.