Virtual Assistance Services for Mhetra

Introduction

Mhetra, led by Viky Verna, is a life science professional service business in its development and launch phase. The company focuses on providing virtual management solutions to clients in the Life Science Industry, including pharmaceuticals and medical devices. As a startup with operations in both Switzerland and the U.S., Mhetra required a versatile Virtual Assistant to support daily business tasks, research, marketing efforts, and administrative duties.

Objectives

• Support Business Launch: Assist in the establishment and growth of Mhetra by providing comprehensive administrative and research support.
• Enhance Marketing Efforts: Contribute to the company’s marketing initiatives through content creation, social media management, and data analysis.
• Facilitate Operations: Help with the execution of daily business tasks, client management, and team coordination to ensure smooth operations.
• Problem-Solving: Utilize research skills to solve problems and find efficient solutions to both routine and technical tasks.

Key Responsibilities

1. Internet Research:
   • Conducted in-depth research to support various business needs, ranging from routine tasks to technical inquiries. This research played a crucial role in decision-making processes and in streamlining operations.
2. Writing and Editing:
   • Assisted in writing and editing tasks, including drafting letters, social media posts, and marketing materials. Ensured all communications were clear, professional, and aligned with the company’s brand voice.
3. General Marketing Duties:
   • Supported the development and implementation of a marketing plan, gathered and analyzed data, and contributed to overall marketing strategies. Focused on promoting Mhetra’s educational app related to dyslexia and other life science services.
4. Social Media Marketing:
   • Managed social media accounts by posting relevant content, engaging with followers, and maintaining a consistent online presence. This included creating posts that raised awareness about dyslexia and Mhetra’s offerings.
5. Task Execution and Coordination:
   • Assisted with various tasks as they arose, ensuring they were completed efficiently and to a high standard. Coordinated with other freelancers to handle specialized tasks like Photoshop work, website design, and video production.
6. Administrative Support:
   • Handled administrative duties such as responding to emails, coordinating team efforts, and addressing client needs. Also assisted with setting up bank accounts, accounting systems, IT tools, and other essential business services.
7. Accounting and HR Management:
   • Provided support in accounting and bookkeeping tasks, as well as managing human resource responsibilities. Ensured all financial records were accurate and up-to-date.
8. Educational Research:
   • Conducted research related to life sciences, particularly in finding documentation and information relevant to client inquiries. This research supported Mhetra’s client services and product development.
9. Client and Team Communication:
   • Maintained effective communication with clients and team members, ensuring that all tasks were understood and deadlines were met. Played a key role in client satisfaction and team collaboration.

Challenges and Solutions

• Managing Multiple Tasks: Balancing a wide range of responsibilities required strong organizational skills and time management. Prioritization was key to ensuring all tasks were completed on time without compromising quality.
• Adapting to a Start-Up Environment: The dynamic nature of a startup required flexibility and a proactive approach. By staying adaptable and open to learning, I was able to effectively contribute to various aspects of the business.

Results and Impact

• Successful Business Launch Support: Played a vital role in supporting the launch and development of Mhetra, helping to establish the company’s presence in both Switzerland and the U.S.
• Enhanced Marketing and Online Presence: Contributed to the growth of Mhetra’s online presence and marketing efforts, particularly through social media management and content creation.
• Streamlined Operations: Improved overall business efficiency by managing administrative tasks, coordinating with freelancers, and ensuring client needs were met promptly.
• Effective Problem-Solving: Provided valuable research and solutions that addressed both routine and complex challenges, aiding in the company’s growth and operational success.

Conclusion

Working with Viky Verna at Mhetra allowed me to engage deeply with a startup in the life science industry, providing essential support across a wide range of tasks. This project highlights my ability to adapt to diverse responsibilities, contribute to business growth, and manage multiple aspects of a dynamic business environment. My role in this project underscores my skills in research, marketing, administrative support, and problem-solving, making me a valuable asset to any team, particularly in a startup setting.